Many of my readers of Gems are networkers. It is the life we live and breathe. So, I think it appropriate to spend some time talking about the principles of networking. I want to go back to basics and discuss what makes us successful in the beginning of this business. Self-development and character building is important, but in the business of network marketing, you also need to have the skills of a networker. I mean, just because someone is a good person doesn’t make them a good driver of a car. The same applies to networking.
In the next few Gems, I would like to address three basic areas of networking: Prospecting, Inviting, and Presenting. But before we get into any of that, you need to do your homework first.
I think of a network marketing company as a cake with many pieces. If I don’t like one of the pieces, I would not join that particular company. These ‘pieces of cake’ include considerations such the wider direct selling industry, the company’s background, the network, the corporate management, the compensation plan, and the products.
Make sure you know about the industry, and the difference between pyramiding and legitimate networking. Make sure you know the company you will represent. A good network marketing or direct selling company must have a good, strong sales force or marketing team in terms of the actual network, and the corporate management must be intact and effective. There needs to be that balance. Also, immerse yourself in the compensation plan to ensure it is structured for longevity. If a company has no limits to its payouts, then you know the company won’t last.
Be sure you actually try the products. If you are promoting the products of a company, it is hypocritical and ineffective to promote something you have never used, or a product that you don’t even like. Another consideration is to find out what type of training and support the company offers. This is an important factor in your growth as a networker.
Before you even think about your prospect list or earning potential, make sure you have done this basic background research and that you have taken the time to understand the industry, the company, the compensation plan, and the products. As your life as a networker develops, you will be very thankful that you did.
Group Managing Director, QI Ltd