Art of War

Have you read Art of War by Sun Tzu? I read it when I was 17 after my martial arts instructor recommended it to me and I read it again when I got into network marketing.

Art of War is an amazing book on strategies, planning, executions and winning.

Let me share with you an excerpt from this book that hopefully will help us in our endeavour to make QI a truly great company.

Please take a moment to ponder and learn how you can best strategise using these five basic assessments from the great General Sun Tzu.

Excerpts from ‘Art of War’:

Strategic Assessments

Military action is important to the nation – it is the ground of death and life, the path of survival and destruction, so it is imperative to examine it.

Therefore measure in terms of five things, use these assessments to make comparisons, and thus find out what the conditions are. The five things are the way, the weather, the terrain, the leadership, and discipline.

The Way means inducing the people to have the same aim as the leadership, so that they will share death and share life, without fear of danger.

The weather means the seasons.

The terrain is to be assessed in terms of distance, difficulty or ease of travel, dimension, and safety.

Leadership is a matter of intelligence, trustworthiness, humaneness, courage, and sternness.

Discipline means organization, chain of command, and logistics.

Every general has heard of these five things. Those who know them prevail, those who do not know them do not prevail.

Therefore, use these assessments for comparison, to find out what the conditions are. That is to say, which political leadership has the Way? Which general has ability? Who has the better climate and terrain? Whose discipline is effective? Whose troops are the stronger? Whose officers and soldiers are the better trained? Whose system of rewards and punishments is clearer? This is how you can know who will win.

Assess the advantages in taking advice, then structure your forces accordingly, to supplement extraordinary tactics. Forces are to be structured strategically, based on what is advantageous.

A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.

When you are going to attack nearby, make it look as if you are going to go a long way; when you are going to attack far away, make it look as if you are going just a short distance.

Draw them in with prospect of gain, take them by confusion.

When they are fulfilled, be prepared against them; when they are strong, avoid them.

Use anger to throw them into disarray.

Use humility to make them haughty. Tire them by flight. Cause division among them.

Attack when they are unprepared, make your move when they do not expect it.

The formation and procedure by the military should not be divulged beforehand.

The one who figures on victory at headquarters before even doing battle is the one who has the most strategic factors on his side. The one who figures on inability to prevail at headquarters before doing battle is the one who has the least strategic factors on his side. The one with many strategic factors in his favor wins, the one with few strategic factors in his favor loses – how much the more so for one with no strategic factors in his favor. Observing the matter in this way, I can see who will win and who will lose.”


Joseph Bismark
Group Managing Director, QI Ltd

3 thoughts on “Art of War

  1. Salam Aghaye Japa,

    Khoobin ostaad?

    I am reading the book, Art of War, in my S.O.S time, it’s a bit difficult for me cause I just started reading books in English, but I do my best to understand it, its very exciting, so in compare with our business what is enemy? And would you please explain that how we can adjust those five constant factors in our business?

    Yours In Service,

  2. Salam Aghaye Farshid, Khoobam Merci! Va shoma?

    Reading English books is a good way to practice your English. I am also trying to read Farsi books… it is more difficult because I have to learn the Farsi script… but its good practice.

    I read even if I do not get to understand all the meaning… I know it will be the best way to learn… We always have to push ourselves. This is the process for constant development and growth. It is what makes you happy, ultimately fulfilled and it is the opposite of laziness.

    To answer your question who is our enemy?

    The biggest enemy we have is within ourselves… these enemies come in the form(s) of… pride… arrogance… laziness… procrastination… selfishness … envy… anger… lust etc.

    These are a but a few of the enemies that we need to fight every day, because they stop us from being successful… if these enemies succeed and win… which they always will do, if you do not know your enemy.

    You will even defend them and fight with them thinking of them as an ally… most of the time, we think that the enemies are other people… they aren’t… the difficulty is you live with the enemy and you start thinking its you and you always defend yourself, especially when even close friends tell you about them or point out these enemies.

    Instead of fighting ‘enemies’… we protect them and they get stronger and stronger every time they win over us.

    So this is why you have to do ‘mauna’ and meditate everyday so you can see the enemy. We are blind to them most of the time….so they have been eating us alive.

    Your Friend,

  3. Hi guys. The greatest thing in the world is to know how to belong to oneself.
    I am from Japan and learning to speak English, give true I wrote the following sentence: "in stock catalogue no – tell a friend print this page."

    Thanks for the help :), Adila.

Leave a Reply

Your email address will not be published. Required fields are marked *