The Importance of Innovation

Innovate or die. I’m sure you’ve heard this phrase. It’s advice I agree wholeheartedly with. Why is it so important though? The market now is constantly evolving. Not only do businesses need to survive and thrive with advanced technology, they need to ensure they are always ahead of the pack. An example of a good innovator is Steve Jobs. He did not invent the computer or the mobile phone but he definitely revolutionised technology. It’s almost like being a chef. You mix and match raw ingredients and invent a brand new dish. That’s my mantra in business. I don’t think it’s necessary to...
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