All Wrapped Up in Christmas

Once upon a time, three kings followed a star in the night sky in search of a newborn boy who was prophesised as the Son of God. With them, they bore gifts as an expression of their love and respect for the one who would come to be known as the Son of Man.

On this day, Christ was born. And so was Christmas.

More than 2,000 years later, this concept of giving gifts at Christmas first set by the three kings has prevailed, even if the true meaning of Christmas has been somewhat lost amongst the mountains of discarded wrapping paper and quick-fix presents.

From where has this pressure to give presents at Christmas come? From department stores with their glittering window displays and ‘Christmas Sales’? Money-hungry business people capitalising on the commercialisation of an ancient tradition held close to the hearts of many? From social norms, that say those who don’t give presents during Christmas are frowned upon as being thoughtless and uncaring? Whatever happened to ‘it’s the thought that counts’?

Before I go on, I should state that I am not a Scrooge and I certainly do not say ‘bah humbug’ whenever someone offers me Christmas cheer. I think Christmas brings out the best in people and today, even atheists will wish their friends and family a ‘Happy Christmas’ during this festive season. This is great, but do they know what they are saying? Do they know the meaning of Christmas? Whether we’re talking about the word or the holiday, you simply cannot have Christmas without Christ.

The very thing about Christmas is that it should be a time to remember Christ and give him thanks. The giving of gifts should be to express our love and respect for the people we hold dear. It is, after all, the season of giving. But let’s think about why we are giving the gift in the first place. Did you wander aimlessly around the shopping centre with a list of names, trying to find something – anything – that you could buy so in order to cross off another name on the list? This is not the meaning of giving. In essence, this type of present is nothing but gift-wrapped emptiness, devoid of meaning and emotion.

The best gift I have received this year was from my mother. She gave me a beautiful card with even more beautiful words inside. She said that she couldn’t think of anything to ‘buy’ for me that would bring me happiness; but she knew without a doubt what to ‘give’ me that would make me truly happy. She wrote in her card that her gift to me was that she would continue to meditate and devote herself to her prayers. She said she would give thanks to the Lord. She said she knew that this would please me more than anything else, and so this is what she was giving to me for Christmas.

What my mother gave me was something lasting. Something that was only for me and something that showed just how much she loves and cares for me. What my mother gave me made me happy, far more than a set of matching socks, a new alarm clock, or a new car. For Christmas, my mother gave me love.

There is nothing wrong with buying gifts for people at Christmastime. But ask yourself what the gift means – to you and to the person you are giving it to. The focus should not be on the gift, but on the expression of love and care for another human being that the gift represents. The gift doesn’t have to be expensive or elaborate. But it must have meaning.

To each and all of my readers, my gift to you is this Gem. May you take just a few moments to ponder the question of what the people around you mean to you, and by doing so, may you give them a gift that truly matters this year.
Merry Christmas and a happy, healthy and successful new year to you all.

Sincerely,
Joseph Bismark

Group Managing Director, QI Ltd

The Fundamentals of Networking: Present the Present

Have you ever bought someone a present? I’m guessing the answer here is ‘yes’. When you buy someone a present, you obviously consider what the person would like, what they would want, and what they would need. Once you’ve found the right present for the person, it is then very likely you would take the time to wrap the present in an attractive way, perhaps with ribbons and bows, before giving the present.

Why am I talking about presents and gift-wrapping? Because the way you select and wrap a present with the recipient in mind is exactly the same as the way you prepare and present a presentation to your prospect.

Think about the word ‘presentation’ and analyse the word ‘present’. Just as when you select a present for someone as a gift, when you present to your prospects, you must consider the person to whom you are presenting. What will interest them? What will motivate them? What will excite them? A presentation must be packaged around the person you are presenting to, so it is very important that you know who your audience will be. You cannot rely on the same presentation to be successful with every audience. It must be tailored to suit your audience, so it is therefore essential to have established a relationship or rapport with your prospect before you present to them.

The next similarity between present-giving and presenting is that you don’t give a gift that is not nicely wrapped, and you don’t give a presentation without wrapping it with all the right trimmings that people want to see before getting to the core of the business.

I used to give my daughter gifts without wrapping them, so to not waste paper. But my daughter would complain that it wasn’t as exciting to receive an unwrapped present. She likes the anticipation. It is the same with a presentation. A lot of people fail because they start talking about the intricate details of the business too soon in their presentation: the costs, the involvement, the compensation plan. When you do this, your audience will quickly grow disinterested and will think you’re trying to sell them something for your own benefit. They will not be as receptive as they would be if they thought you’re giving them a gift. If the audience is not receptive, it is the presenter who is failing. The approach should be that of giving a present. “Hey, I have something here that will be of value to you. I want to give it to you.”

Normally, in a big group presentation, you cannot be so specific to the needs and wants of an individual, and you can’t really close. So, that’s why when you speak to a large crowd, you wrap your present with many different trimmings, try to use as many examples as you can, and express various ways of saying your point, so that you try connect with each person at different times.

What’s more, when you are presenting, another trimming is the atmosphere and the environment. It is important to set up the right atmosphere, where people appreciate what you are saying to them. When I am giving a presentation, when I am giving someone a gift, I don’t become uncomfortable. I don’t think that he or she is doing me a favour by listening or accepting my gift, nor do I feel that I am wasting his/her time. I am giving them a present.
So wrapping it is very important. The different trimmings that would attract a particular person is best applied one-on-one. You can then focus on their individual needs, what they want, what dreams and aspirations they have, and all the things that excite that person. These are the trimmings. The details of the business are the present.

So, in this final Gem in the Fundamentals of Networking series, I am not going to tell you ‘how’ to present. I can’t tell you that because I don’t know who you are going to be presenting to; because who you present to dictates how you present. I can only give you parameters that you should consider, and advise that you should always show respect, be careful how you dress, be prepared in terms of what you’re going to say, have a thorough understanding of the business, know the background of your audience, and so forth. The rest is up to you and your prospect.

Sincerely,
Joseph Bismark

Group Managing Director, QI Ltd